Truewind Web Rebranding
Truewind Web Rebranding
Truewind is a consultancy focused on agile, low-code software solutions. Following a brand refresh, the company needed a website that could reflect a more modern identity while supporting ongoing content and marketing efforts.
Truewind is a consultancy focused on agile, low-code software solutions. Following a brand refresh, the company needed a website that could reflect a more modern identity while supporting ongoing content and marketing efforts.
Web Design
Web Design
Opportunity
The previous website was visually outdated and difficult to maintain.
Static structure with limited flexibility
No central hub for content (articles, events, insights)
Inconsistent visual language
Poor mobile and accessibility experience
This was an opportunity to rethink the website as a modern, scalable platform, both visually and structurally.
Design Direction
The redesign focused on extending the new brand into a clear and consistent digital language.
Bold color blocks to create rhythm and clear content separation
Structured, grid-based layouts reflecting a more “boxy” and modern identity
Flat, minimal UI to prioritise clarity and content
Strong typography hierarchy for better readability and scanning
Balanced use of imagery and illustration to support, not distract
The result is a visual system that feels clean, structured, and fast-moving, aligned with Truewind’s positioning in agile delivery and digital transformation.
What I Did
I led the design of the website from exploration to delivery, working closely with design, product, and engineering.
Designed all final UI and page layouts
Created a system of modular, reusable content blocks
Contributed to information architecture and page structure
Collaborated with developers during implementation and QA
Took part in stakeholder discussions and design direction
The website was built on WordPress, enabling non-technical teams to manage and scale content over time.
Outcome
A modern, responsive website aligned with the new brand
A flexible content system supporting articles, events, and case studies
Improved usability, accessibility, and mobile experience
A platform designed to evolve alongside the company
Opportunity
The previous website was visually outdated and difficult to maintain.
Static structure with limited flexibility
No central hub for content (articles, events, insights)
Inconsistent visual language
Poor mobile and accessibility experience
This was an opportunity to rethink the website as a modern, scalable platform, both visually and structurally.
Design Direction
The redesign focused on extending the new brand into a clear and consistent digital language.
Bold color blocks to create rhythm and clear content separation
Structured, grid-based layouts reflecting a more “boxy” and modern identity
Flat, minimal UI to prioritise clarity and content
Strong typography hierarchy for better readability and scanning
Balanced use of imagery and illustration to support, not distract
The result is a visual system that feels clean, structured, and fast-moving, aligned with Truewind’s positioning in agile delivery and digital transformation.
What I Did
I led the design of the website from exploration to delivery, working closely with design, product, and engineering.
Designed all final UI and page layouts
Created a system of modular, reusable content blocks
Contributed to information architecture and page structure
Collaborated with developers during implementation and QA
Took part in stakeholder discussions and design direction
The website was built on WordPress, enabling non-technical teams to manage and scale content over time.
Outcome
A modern, responsive website aligned with the new brand
A flexible content system supporting articles, events, and case studies
Improved usability, accessibility, and mobile experience
A platform designed to evolve alongside the company